Creative cultural product design in the bicultural context
Abstract
The study explores how to innovate creative cultural product design by integrating two explicit cultures’ contexts. The study proposes a four-step approach for developing uniquely innovative cultural products under a bicultural context: 1) Identify cultural context, 2) Survey comparable features of two different cultures, 3) Compare the differences and similarities of two unique cultures, and 4) Negotiate the differences and integration. The case study represented in the demonstration is the critical factor of the proposed approach. The SCAMPER technic was applied to generate creative ideas. The results show that bicultural communication is an essential strategy for fostering design innovation. The SCAMPER technic application helps the study reach developing creative cultural product design in the bicultural context.
Keyword : bicultural context, biculturalism, creativity, cultural product, product design, SCAMPER
How to Cite
Boonpracha, J. (2021). Creative cultural product design in the bicultural context. Creativity Studies, 14(2), 336-345. https://doi.org/10.3846/cs.2021.14290
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Zec, P. (2002). Lifestyle and product culture for a global age: good design. Innovation, 21(2), 34.
Brown, T. (2009). Change by design: how design thinking transforms organizations and inspires innovation. HarperCollins Publishers.
Chaiyajan, T. (2013). Silpa Watanatham Ban Chiang nai Ngan Ookbaap Palitapanjaksan Prapet Khongthogthang Ban [Master’s Thesis, Silpakorn University]. Bangkok, Thailand. https://so02.tci-thaijo.org/index.php/fakku/article/view/29869/25715
Chen, Ch.-W. (2018). New product styles and concepts in the bicultural context. The Design Journal: An International Journal for All Aspects of Design, 21(6), 771–787. https://doi.org/10.1080/14606925.2018.1516496
Chiu, Ch., & Kwan, L. Y.-Y. (2010). Culture and creativity: a process model. Management and Organization Review, 6(3), 447–461. https://doi.org/10.1111/j.1740-8784.2010.00194.x
Daly, Sh. R., Yilmaz, S., Christian, J. L., Seifert, C. M., & Gonzalez, R. (2012). Design heuristics in engineering concept generation. Journal of Engineering Education, 101(4), 601–629. https://doi.org/10.1002/j.2168-9830.2012.tb01121.x
Eberle, B. (1996). SCAMPER: creative games and activities for imagination development. Prufrock Press Inc.
Evans, M. J., Moutinho, L., & Raaij, van W. F. (1997). Applied consumer behaviour. Addison-Wesley Longman Ltd.
Friedman, R., & Liu, W. (2009). Biculturalism in management: leveraging the benefits of intrapersonal diversity. In R. S. Wyer, Ch. Chiu, & Y. Hong (Eds.), Understanding culture: theory, research, and application (pp. 343–360). Psychology Press.
Gaver, B., Dunne, T., & Pacenti, E. (1999). Design: Cultural Probes. Interactions, 6(1), 21–29. https://doi.org/10.1145/291224.291235
Inkong, P. (2017). Kan Ookbaap Palitapan Wattanatham: Neawkid Rupbabb rae Khanvikraek. Unlimited Printing.
Julier, G. (2000). The culture of design. SAGE Publications.
Kaplan, M. (2004). Introduction: adding a cultural dimension to human factors. In M. Kaplan (Ed.), Advances in Human Performance and Cognitive Engineering Research: Vol. 4. Cultural ergonomics (xi–ix). E. Salas (Series Ed.). Emerald Group Publishing Limited. https://doi.org/10.1016/S1479-3601(03)04016-5
Lin, R.-T. (2007). Transforming Taiwan aboriginal cultural features into modern product design: A case study of a cross-cultural product design model. International Journal of Design, 1(2), 45–55.
Lockton, D. J. G. (2013). Design with intent: a design pattern toolkit for environmental and social behaviour change [PhD/Doctoral Thesis, Brunel University, London]. London, United Kingdom. https://bura.brunel.ac.uk/handle/2438/7546
Mijares-Colmenares, B. E., Masten, W. G., & Underwood, J. R. (1993). Effects of trait anxiety and the SCAMPER technique on creative thinking of intellectually gifted students. Psychological Reports, 72(3), 907–912. https://doi.org/10.2466/pr0.1993.72.3.907
Moalosi, R., Popovic, V., Hudson, A., & Lall Kumar, K. (2005, 1–4 November). Integration of culture within Botswana product design. In Proceedings of International Design Congress – IASDR 2005. International Design Congress – IASDR 2005. Yunlin County, Taiwan. https://eprints.qut.edu.au/2678/1/2678.pdf
Mok, A., & Morris, M. W. (2010). Asian-Americans’ creative styles in Asian and American situations: assimilative and contrastive responses as a function of bicultural identity integration. Management and Organization Review, 6(3), 371–390. https://doi.org/10.1111/j.1740-8784.2010.00190.x
Morris, R. (2016). The fundamentals of product design. Bloomsbury Publishing Plc.
Osborn, A. F. (1963). Applied imagination: principles and procedures of creative problem-solving. Charles Scribner’s Sons.
Rodgers, P., & Milton, A. (2011). Product design. Laurence King Publishing.
Schwartz, S. J., & Unger, J. B. (2010). Biculturalism and context: what is biculturalism, and when is it adaptive? Commentary on Mistry and Wu. Human Development, 53(1), 26–32. https://doi.org/10.1159/000268137
Serrat, O. (2017). The SCAMPER technique. In Knowledge solutions: tools, methods, and approaches to drive organizational performance (pp. 311–314). Springer Open. https://doi.org/10.1007/978-981-10-0983-9_33
Shao, Y., Zhang, Ch., Zhou, J., Gu, T., & Yuan, Y. (2019). How does culture shape creativity? A mini-review. Frontiers in Psychology, 10. https://doi.org/10.3389/fpsyg.2019.01219
Schön, D. A. (1983). The reflective practitioner: how professionals think in action. Basic Books, Inc.
Whiteley, N. (1997). Design for society. Reaktion Books.
Zec, P. (2002). Lifestyle and product culture for a global age: good design. Innovation, 21(2), 34.