Share:


Understanding sellers’ agents in the residential property market

    Chuyi Xiong   Affiliation
    ; Ka Shing Cheung   Affiliation

Abstract

Buyers in the property market often use an agent who is employed by the seller to assist their home searches. This unique and widely used agency arrangement in the property market is known as “sellers’ agents”. While principal-agent theory advocates that buyers should directly hire their agents (i.e., buyers’ agents) to do the home-hunting, search theory however implies that sellers would employ their agents (i.e., sellers’ agents) to increase the probability of the sale and selling prices. Although sellers’ agents and buyers’ agents are two very distinct institutions, many previous studies assume that their agency characteristics are identical and provide limited insights on how such a seemingly subtle but crucial agency arrangement affects transaction outcomes. Using transaction data from Wuhan China, this study disentangles the effects of the buyers’ and sellers’ agents on properties’ selling prices and their time on the market. The findings indicate that on average transactions conducted by sellers’ agents will be associated with a significant selling price premium of around 3.4%. As a critical test, we further show that the transactions completed by sellers’ agents with selling price premiums will have a shorter marketing time than those completed by buyers’ agents.

Keyword : sellers’ agents, search theory, overpricing, time on the market, online listing, second-hand real estate market

How to Cite
Xiong, C., & Cheung, K. S. (2021). Understanding sellers’ agents in the residential property market . International Journal of Strategic Property Management, 25(3), 179-189. https://doi.org/10.3846/ijspm.2021.13724
Published in Issue
Mar 29, 2021
Abstract Views
926
PDF Downloads
759
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

References

Abelson, M., Kacmar, M., & Jackofsky, E. (1990). Factors influencing real estate brokerage sales staff performance. Journal of Real Estate Research, 5(2), 265–275.

Allen, M. T., Cadena, A., Rutherford, J., & Rutherford, R. C. (2015). Effects of real estate brokers’ marketing strategies: public open houses, broker open houses, MLS virtual tours, and MLS photographs. Journal of Real Estate Research, 37(3), 343–369.

Allen, M. T., Dare, W. H., & Li, L. (2018). MLS information sharing intensity and housing market outcomes. The Journal of Real Estate Finance and Economics, 57(2), 297–313.
https://doi.org/10.1007/s11146-017-9612-5

Anglin, P. M., & Arnott, R. (1991). Residential real estate brokerage as a principal-agent problem. The Journal of Real Estate Finance and Economics, 4(2), 99–125. https://doi.org/10.1007/BF00173119

Arndt, A., Harrison, D. M., Lane, M. A., Seiler, M. J., & Seiler, V. L. (2013). Can agents influence property perceptions through their appearance and use of pathos? Housing Studies, 28(8), 1105–1116. https://doi.org/10.1080/02673037.2013.802292

Arndt, A., Harrison, D. M., Lane, M. A., Seiler, M. J., & Seiler, V. L. (2017). Real estate agent target marketing: are buyers drawn towards particular real estate agents? Journal of Housing Research, 26(1), 39–52.
https://doi.org/10.1080/10835547.2017.12092127

Bagnoli, M., & Khanna, N. (1987). Why are buyers represented by sellers agents when buying a house? (Working paper). University of Michigan.

Bagnoli, M., & Khanna, N. (1991). Buyers’ and sellers’ agents in the housing market. The Journal of Real Estate Finance and Economics, 4(2), 147–156.
https://doi.org/10.1007/BF00173121

Baryla, E., & Ztanpano, L. (1995). Buyer search duration in the residential real estate market: the role of the real estate agent. Journal of Real Estate Research, 10(1), 1–13.

Benefield, J., Pyles, M., & Gleason, A. (2011). Sale price, marketing time, and limited service listings: the influence of home value and market conditions. Journal of Real Estate Research, 33(4), 531–563.

Benjamin, J., & Chinloy, P. (2000). Pricing, exposure and residential listing strategies. Journal of Real Estate Research, 20(1–2), 61–74. https://doi.org/10.1023/A:1007827821410

Benjamin, J., Jud, G., & Sirmans, G. (2000). What do we know about real estate brokerage? Journal of Real Estate Research, 20(1–2), 5–30. https://doi.org/10.1023/A:1007827821410

Brastow, R., Johnson, K., & Waller, B. (2012). On the likelihood of a transaction and the amount of time provided the broker to sell property. Journal of Housing Research, 21(2), 215–225. https://doi.org/10.1080/10835547.2012.12092057

Cain, C., Huerta-Sanchez, D., & Maynard, N. (2019). Housing crisis spillover effects in areas of high concentration of non-primary residences. Journal of Housing Research, 27(2), 159–182. https://doi.org/10.1080/10835547.2018.12092147

Colwell, P. F., Trefzger, J. W., & Treleven, R. A. (1993). Compensating buyer brokers. Illinois Real Estate Letter, 12–6.

Crellin, G., Frew, J., & Jud, D. (1988). The earnings of realtors: some empirical evidence. Journal of Real Estate Research, 3(2), 39–78.

Crockett, J. H. (1982). Competition and efficiency in transacting: the case of residential real estate brokerage. Real Estate Economics, 10(2), 209–227.
https://doi.org/10.1111/1540-6229.00264

Curto, R., Fregonara, E., & Semeraro, P. (2015). Listing behaviour in the Italian real estate market. International Journal of Housing Markets and Analysis, 8(1), 97–117.
https://doi.org/10.1108/IJHMA-01-2014-0003

Elder, H. W., Zumpano, L. V., & Baryla, E. A. (2000). Buyer brokers: do they make a difference? Their influence on selling price and search duration. Real Estate Economics, 28(2), 337–362. https://doi.org/10.1111/1540-6229.00804

Fereidouni, H. G. (2012). The role of real estate agents on housing prices and rents: the Iranian experience. International Journal of Housing Markets and Analysis, 5(2), 134–144. https://doi.org/10.1108/17538271211225896

Ferreira, F. A., & Jalali, M. S. (2015). Identifying key determinants of housing sales and time-on-the-market (TOM) using fuzzy cognitive mapping. International Journal of Strategic Property Management, 19(3), 235–244.
https://doi.org/10.3846/1648715X.2015.1052587

Findlay, J., & Gibb, K. (1998). The pricing of estate agency and conveyancing services in Scotland. Journal of Property Research, 15(2), 135–151. https://doi.org/10.1080/095999198368446

Follain, J., Lutes, T., & Meier, D. (1987). Why do some real estate salespeople earn more than others? Journal of Real Estate Research, 2(1), 73–81.

Gay, S., & Zhang, A. T. (2014). Expertise value added in the real estate market (Working paper). University of Chicago. https://doi.org/10.2139/ssrn.2515157

Geltner, D., Kluger, B. D., & Miller, N. G. (1991). Optimal price and selling effort from the perspectives of the broker and seller. Real Estate Economics, 19(1), 1–24.
https://doi.org/10.1111/1540-6229.00537

Glower, M., & Hendershott, P. (1988). The determinants of realtor income. Journal of Real Estate Research, 3(2), 53–68.

Goodwin, K., Waller, B., & Weeks, H. S. (2014). The impact of broker vernacular in residential real estate. Journal of Housing Research, 23(2), 143–161.
https://doi.org/10.1080/10835547.2014.12092089

Haag, J., Rutherford, R., & Thomson, T. (2000). Real estate agent remarks: help or hype? Journal of Real Estate Research, 20(1−2), 205–215.

Han, L., & Strange, W. C. (2015). The microstructure of housing markets: search, bargaining, and brokerage. In Handbook of regional and urban economics (Vol. 5, pp. 813–886). Elsevier. https://doi.org/10.1016/B978-0-444-59531-7.00013-2

Haurin, D. (1988). The duration of marketing time of residential housing. Real Estate Economics, 16(4), 396–410.
https://doi.org/10.1111/1540-6229.00463

Hughes, W. (1995). Brokerage firms’ characteristics and the sale of residential property. Journal of Real Estate Research, 10(1), 45–56.

Johnson, K., Anderson, R., & Benefield, J. (2004). Salesperson bonuses and their impact on residential property price and time on market. Journal of Real Estate Practice and Education, 7(1), 1–14.
https://doi.org/10.1080/10835547.2004.12091605

Johnson, K., Benefield, J., & Wiley, J. (2007). The probability of sale for residential real estate. Journal of Housing Research, 16(2), 131–142. https://doi.org/10.1080/10835547.2007.12091978

Jud, G. D., & Frew, J. (1986). Real estate brokers, housing prices, and the demand for housing. Urban Studies, 23(1), 21–31. https://doi.org/10.1080/00420988620080031

Jud, G. D., & Winkler, D. T. (1994). What do real estate brokers do: an examination of excess returns in the housing market. Journal of Housing Economics, 3(4), 283–295.
https://doi.org/10.1006/jhec.1994.1014

Jud, G. D., & Winkler, D. T. (1998). The earnings of real estate salespersons and others in the financial services industry. The Journal of Real Estate Finance and Economics, 17(3), 279–291. https://doi.org/10.1023/A:1007733125056

Larsen, J. E., & Park, W. J. (1989). Non‐uniform percentage brokerage commissions and real estate market performance. Real Estate Economics, 17(4), 422–438.
https://doi.org/10.1111/1540-6229.00501

Levitt, S. D., & Syverson, C. (2008). Market distortions when agents are better informed: the value of information in real estate transactions. The Review of Economics and Statistics, 90(4), 599–611. https://doi.org/10.1162/rest.90.4.599

Li, L. H., & Wang, C. (2006). Real estate agency in China in the information age. Property Management, 24(1), 47–61.
https://doi.org/10.1108/02637470610643119

McGreal, S., Brown, L., & Adair, A. (2010). List price and sale price variation across the housing market cycle. International Journal of Housing Markets and Analysis, 3(2), 89–99. https://doi.org/10.1108/17538271011049731

Norton, E. C., & Van Houtven, C. H. (2006). Inter-vivos transfers and exchange. Southern Economic Journal, 73(1), 157–172. https://doi.org/10.2307/20111880

Owen, B. M. (1977). Kickbacks, specialisation, price fixing, and efficiency in residential real estate markets. Stanford Law Review, 29(5), 931–967. https://doi.org/10.2307/1228140

Salant, S. W. (1991). For sale by owner: when to use a broker and how to price the house. The Journal of Real Estate Finance and Economics, 4(2), 157–173.
https://doi.org/10.1007/BF00173122

Shin, J., & Moon, S. (2007). Do HMO plans reduce health care expenditure in the private sector? Economic Inquiry, 45(1), 82–99. https://doi.org/10.1093/ei-cbl008

Sirmans, C. F., Turnbull, G. K., & Benjamin, J. D. (1991). The markets for housing and real estate broker services. Journal of Housing Economics, 1(3), 207–217.
https://doi.org/10.1016/S1051-1377(05)80033-6

Sirmans, G., & Swicegood, P. (1997). Determinants of real estate licensee income. Journal of Real Estate Research, 14(2), 137–153.

Teixeira, C. (1995). Ethnicity, housing search, and the role of the real estate agent: a study of Portuguese and Non‐Portuguese real estate agents in Toronto. The Professional Geographer, 47(2), 176–183. https://doi.org/10.1111/j.0033-0124.1995.00176.x

Turnbull, G. K., & Dombrow, J. (2007). Individual agents, firms, and the real estate brokerage process. The Journal of Real Estate Finance and Economics, 35(1), 57–76.
https://doi.org/10.1007/s11146-007-9025-y

Verstraete, J., & Verhaeghe, P. P. (2020). Ethnic discrimination upon request? Real estate agents’ strategies for discriminatory questions of clients. Journal of Housing and the Built Environment, 35, 703–721.
https://doi.org/10.1007/s10901-019-09721-8

Waller, B., & Marks, M. (2010). Liquidating real estate assets quickly: what affects the probability of a quick sale? Journal of Real Estate Practice and Education, 13(1), 55–70.
https://doi.org/10.1080/10835547.2010.12091669

Wang, X., Li, K., & Wu, J. (2020). House price index based on online listing information: the case of China. Journal of Housing Economics, 50, 101715.
https://doi.org/10.1016/j.jhe.2020.101715

Wiley, J. A., Waller, B., & Brastow, R. (2013). Two sides of dual agency: evidence from homebuyers and transactions. Journal of Property Research, 30(1), 47–66.
https://doi.org/10.1080/09599916.2012.717538

Wiley, J. A., Zumpano, L. V., & Benefield, J. D. (2011). The limited-service brokerage decision: theory and evidence. The Journal of Real Estate Finance and Economics, 43(3), 336–358. https://doi.org/10.1007/s11146-009-9217-8

Wu, C., & Colwell, P. F. (1986). Equilibrium of housing and real estate brokerage markets under uncertainty. Real Estate Economics, 14(1), 1–23. https://doi.org/10.1111/1540-6229.00366

Wuhan Housing Security and Management Bureau. (2018). Announcement of implementing “Agreement for sale and purchase of second-hand residential house (individual)”,“Agreement for sale and purchase of second-hand residential house (brokerage)” in Wuhan (Issue No. 50). http://fgj.wuhan.gov.cn/bsfw_44/bgxz/kfscl_14270/202001/t20200109_712190.shtml

Wong, S. K., Chau, K. W., & Yiu, C. Y. (2007). Volatility transmission in the real estate spot and forward markets. The Journal of Real Estate Finance and Economics, 35(3), 281–293. https://doi.org/10.1007/s11146-007-9037-7

Wong, S. K., & Cheung, K. S. (2017). Renewing a lease at a discount or premium? Journal of Real Estate Research, 39(2), 215–234.

Yang, S., & Smeal, A. (1995). Bigger is not better: brokerage and time on the market. Journal of Real Estate Research, 10(1), 23–33.

Yavas, A. (1994). Economics of brokerage: an overview. Journal of Real Estate Literature, 2(2), 169–195.
https://doi.org/10.1111/1540-6229.00668

Yavas, A., & Yang, S. (1995). The strategic role of listing price in marketing real estate: theory and evidence. Real Estate Economics, 23(3), 347–368.

Yavas, A., & Colwell, P. (1999). Buyer brokerage: incentive and efficiency implications. The Journal of Real Estate Finance and Economics, 18(3), 259–277.
https://doi.org/10.1023/A:1007733916238

Yechiam, E., Ashby, N. J., & Pachur, T. (2017). Who’s biased? A meta-analysis of buyer–seller differences in the pricing of lotteries. Psychological Bulletin, 143(5), 543–563.
https://doi.org/10.1037/bul0000095

Yinger, J. (1981). A search model of real estate broker behavior. The American Economic Review, 71(4), 591–605.

Zhou, Y., Liu, P. Y., & Gao, R. (1999). Fang Di Chan Jing Ji Ren Gai Lun [A conspectus for realty broker]. South-Eastern University Press.

Zumpano, L. V., Elder, H. W., & Baryla, E. A. (1996). Buying a house and the decision to use a real estate broker. The Journal of Real Estate Finance and Economics, 13(2), 169–181. https://doi.org/10.1007/BF00154054

Zumpano, L. V., Elder, H. W., & Crellin, G. E. (1993). The market for residential real estate brokerage services: costs of production and economies of scale. The Journal of Real Estate Finance and Economics, 6(3), 237–250. https://doi.org/10.1007/BF01096960