Martelo-Landroguez, Silvia, Carmen Barroso-Castro, and Gabriel Cepeda. “The Cycle of Customer Value: A Model Integrating Customer and Firm Perspectives”. Journal of Business Economics and Management 16, no. 2 (December 16, 2014): 467-481. Accessed November 9, 2024. https://tede.vgtu.lt/index.php/JBEM/article/view/2686.