Estrella-Ramón A, Sánchez-Pérez M, Swinnen G, Vanhoof K. Estimating Customer Potential Value using panel data of a Spanish bank. JBEM [Internet]. 2016Jul.8 [cited 2024Sep.19];17(4):580-97. Available from: https://tede.vgtu.lt/index.php/JBEM/article/view/2256