Vol 26 No 1 (2025): In progress

Journal uses continuous publication model. Current issue is in progress

Published: 2025-01-09

Articles

Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods

Olha Ilyash, Vitaliy Zakharchenko, Svitlana Yermak, Larysa Frolova, Glib Mazhara, Liubov Smoliar
Abstract 201 | PDF Downloads 138 | DOI https://doi.org/10.3846/btp.2025.20922
PDF

Page 1–16

Impact of physical vanity, achievement vanity and brand equity on the consumption of luxury skincare products

Showkat Khalil Wani
Abstract 81 | PDF Downloads 66 | DOI https://doi.org/10.3846/btp.2025.22197
PDF

Page 17–27

The impact of internal and macroeconomic factors on the profitability of the banking sector. A case study of the Western Balkan countries

Arsim Hoxha, Roberta Bajrami, Ylber Prekazi
Abstract 163 | PDF Downloads 79 | DOI https://doi.org/10.3846/btp.2025.18670
PDF

Page 28–47

Entrepreneurial determinants of Moroccan business failure: entrepreneurial behaviors and attitudes

Youssef Zizi, Amine Jamali-Alaoui, Badreddine El Goumi
Abstract 76 | PDF Downloads 33 | DOI https://doi.org/10.3846/btp.2025.21505
PDF

Page 48–61