Local determinants of driving behaviours: Installation Theory interventions to reduce fuel consumption among truck drivers in Colombia
Abstract
Eco-driving has been linked to considerable reductions in negative externalities and costs for transportation companies, employees and communities (including fuel consumption, safety and emission benefits). Nevertheless, some of the biggest challenges to its implementation are related to promoting behavioural change among drivers. This paper presents the results of three behavioural field interventions that were successful to improve fuel efficiency in heavy freight transportation. The interventions brought further improvement even though the target company already had strong training, incentive, control and feedback procedures in place. The Installation Theory framework and the Subjective Evidence-Based Ethnography (SEBE) technique were used to systematically analyse determinants of driving behaviours, and to design cost-effective behavioural interventions based on social norms. The effects of three interventions were then tested using a pre-test post-test control group design among 211 drivers of the company. Results show significant decreases in average monthly fuel consumption of up to 4% in month 1 and up to 4.5% in month 3. Our findings show (with certain qualifications), that the Installation Theory framework and social norm interventions can be a cost-effective method to improve fuel efficiency in road freight transport companies, even when strong training, incentive, control and feedback procedures are already in place.
First published online 20 January 2021
Keyword : eco-driving, fuel consumption, driving behaviour, installation theory, subjective evidence-based ethnography, social norms, behavioural interventions, field experiment
How to Cite
Yamin, P., Lahlou, S., Ortega, S., & Skrickij, V. (2020). Local determinants of driving behaviours: Installation Theory interventions to reduce fuel consumption among truck drivers in Colombia. Transport, 35(6), 616-634. https://doi.org/10.3846/transport.2020.14195
This work is licensed under a Creative Commons Attribution 4.0 International License.
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Klauer, K. J. 2001. Handbuch Kognitives Training. Hogrefe-Verlag. 620 S. (in German).
Kot, S. 2015. Cost structure in relation to the size of road transport enterprises, Promet – Traffic & Transportation 27(5): 387–394. https://doi.org/10.7307/ptt.v27i5.1687
Krishnamoorthy, B.; Gopalakrishnan, S. 2008. Truck driver’s driving performance assessment, SAE Technical Paper 2008-01-2700. https://doi.org/10.4271/2008-01-2700
Lahlou, S. 2009. Social psychology, marketing, and re-installing the world, in 38th Annual Conference of the European Marketing Academy: EMAC 2009, 26–29 May 2009, Nantes, France, 1–6.
Lahlou, S. 2011. How can we capture the subject’s perspective? An evidence-based approach for the social scientist, Social Science Information 50(3–4): 607–655. https://doi.org/10.1177/0539018411411033
Lahlou, S. 2015. Social representations and social construction: the evolutionary perspective of installation theory, in G. Sammut, E. Andreouli, G. Gaskell, J. Valsiner (Eds.). The Cambridge Handbook of Social Representations, 193–209. https://doi.org/10.1017/CBO9781107323650.017
Lahlou, S. 2018. Installation Theory: the Societal Construction and Regulation of Behaviour. Cambridge University Press. 512 p. https://doi.org/10.1017/9781316480922
Lahlou, S.; Boesen-Mariani, S.; Franks, B.; Guelinckx, I. 2015a. Increasing water intake of children and parents in the family setting: a randomized, controlled intervention using installation theory, Annals of Nutrition and Metabolism 66: 26–30. https://doi.org/10.1159/000381243
Lahlou, S.; Le Bellu, S.; Boesen-Mariani, S. 2015b. Subjective evidence based ethnography: method and applications, Integrative Psychological and Behavioral Science 49(2): 216–238. https://doi.org/10.1007/s12124-014-9288-9
Lai, W.-T. 2015. The effects of eco-driving motivation, knowledge and reward intervention on fuel efficiency, Transportation Research Part D: Transport and Environment 34: 155–160. https://doi.org/10.1016/j.trd.2014.10.003
Lauper, E.; Moser, S.; Fischer, M.; Matthies, E.; Kaufmann-Hayoz, R. 2015. Psychological predictors of eco-driving: a longitudinal study, Transportation Research Part F: Traffic Psychology and Behaviour 33: 27–37. https://doi.org/10.1016/j.trf.2015.06.005
Legros, S.; Cislaghi, B. 2020. Mapping the Social-Norms Literature: An Overview of Reviews, Perspectives on Psychological Science 15(1): 62–80. https://doi.org/10.1177/1745691619866455
McIlroy, R. C.; Stanton, N. A.; Godwin, L. 2017. Good vibrations: using a haptic accelerator pedal to encourage eco-driving, Transportation Research Part F: Traffic Psychology and Behaviour 46: 34–46. https://doi.org/10.1016/j.trf.2017.01.002
Miller, D. T.; Prentice, D. A. 2013. Psychological levers of behavior change, in E. Shafir (Ed.). The Behavioral Foundations of Public Policy, 301–309. https://doi.org/10.2307/j.ctv550cbm.23
Miller, D. T.; Prentice, D. A. 2016. Changing norms to change behavior, Annual Review of Psychology 67: 339–361. https://doi.org/10.1146/annurev-psych-010814-015013
Mockus, A. 2002. Co-existence as harmonization of law, morality and culture, Prospects 32(1): 19–37. https://doi.org/10.1023/A:1019740325436
Paluck, E. L. 2009. What’s in a norm? Sources and processes of norm change, Journal of Personality and Social Psychology 96(3): 594–600. https://doi.org/10.1037/a0014688
Pampel, S. M.; Jamson, S. L.; Hibberd, D. L.; Barnard, Y. 2015. How I reduce fuel consumption: an experimental study on mental models of eco-driving, Transportation Research Part C: Emerging Technologies 58: 669–680. https://doi.org/10.1016/j.trc.2015.02.005
Saboohi, Y.; Farzaneh, H. 2009. Model for developing an ecodriving strategy of a passenger vehicle based on the least fuel consumption, Applied Energy 86(10): 1925–1932. https://doi.org/10.1016/j.apenergy.2008.12.017
Sanguinetti, A.; Kurani, K.; Davies, J. 2017. The many reasons your mileage may vary: Toward a unifying typology of ecodriving behaviors, Transportation Research Part D: Transport and Environment 52: 73–84. https://doi.org/10.1016/j.trd.2017.02.005
Schall, D. L.; Wolf, M.; Mohnen, A. 2016. Do effects of theoretical training and rewards for energy-efficient behavior persist over time and interact? A natural field experiment on ecodriving in a company fleet, Energy Policy 97: 291–300. https://doi.org/10.1016/j.enpol.2016.07.008
Schweitzer, L.; Brodrick, C.-J.; Spivey, S. E. 2008. Truck driver environmental and energy attitudes – an exploratory analysis, Transportation Research Part D: Transport and Environment 13(3): 141–150. https://doi.org/10.1016/j.trd.2007.11.001
Siero, S.; Boon, M.; Kok, G.; Siero, F. 1989. Modification of driving behavior in a large transport organization: a field experiment, Journal of Applied Psychology 74(3): 417–423. https://doi.org/10.1037/0021-9010.74.3.417
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